Guides
Practical guides to A/B testing a marketing site, written for small teams.
How long to run an A/B test
How many visitors an A/B test needs, how long that takes on your traffic, and a free estimate you can run in a few seconds.
A/B testing with low traffic
Can you A/B test a small website? What works with a few thousand visits a month, what does not, and how to get an answer sooner.
How to A/B test a landing page without a developer
Run an A/B test on your landing page yourself: what to test, how to set it up with a visual editor, and how to read the result.
Google Optimize alternatives
Google Optimize was shut down on 30 September 2023. What to look for in a replacement, how the main tools compare, and how to run your first test.